When a customer trusts you enough to provide their email address, they are essentially permitting you to get in touch with them directly – our marketers nurture and reciprocate on this trust. Research has proven that traditional email marketing has had the absolute highest ROI out of all marketing channels and today it is a tried-and-true method of building meaningful and lasting, highly profitable connections with your customers.
There have been many advances in personalised messaging and behavioural targeting which makes email a very impersonal tool. Emailing is just as effective when marketing and pushing your audience’s favourite products as an everyday newsletter or survey. After all, it is important to understand what your customers are after.
What’s in it for you? You are hand-picking the highest engaged customers – this is your chance to reward their loyalty as you communicate with them to reflect a positive brand image.
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